Social Norms

Measuring Social Norms and Girls’ Empowerment Report of the SenseMaker study of the

This report presents the findings from a SenseMaker story collection process conducted as part of a qualitative evaluation of CARE International’s Tipping Point project in Sunamganj, Bangladesh. Tipping Point aims to reduce the incidence of child marriage through shifting social norms at the community level, addressing the root causes of the practice and seeking to holistically effect change at the level of individuals, communities, and the broader enabling environment. The SenseMaker study was conducted by the Overseas Development Institute and researchers from Jahangirnagar University, in close cooperation with Tipping Point’s two local implementing
partners, JASHIS and ASD in Sunamganj district. The evaluation team collected 875 stories in total: 325 from girls; 214 from boys; and 336 from mothers and fathers of adolescents.

The primary analytical approach for assessing the nature of change within Tipping Point communities was comparing the data from Boundary Partners (girls and boys who participate in Tipping Point ‘Fun Centre’ groups, and parents of adolescents who participate in Fun Centre groups) with data from non-Boundary Partners from the same village. Read More...

Women’s economic empowerment in emergency contexts: Niger case study

While discussion of the ‘Humanitarian, Development and Peace Nexus’ continues within the sector, there remains debate as to whether women’s economic empowerment is a luxury, or even feasible in humanitarian contexts where the priority is to keep people alive. Increasingly, however, humanitarians are seeing interventions aimed at women’s economic empowerment in emergency contexts as a key tool to increase protection and support people in crises to live in dignity. CARE set out to analyse whether financial inclusion strategies like community-led savings groups may in fact represent a way to not only respond to crises, but also to build resilience against them, even in highly fluid contexts.

In June 2018, CARE teams conducted fieldwork in two areas where it is implementing ongoing humanitarian interventions. CARE organised focus groups and interviews with communities and individuals in Diffa and Konni where it has delivered humanitarian assistance. The interventions combined blanket cash distributions, and the establishment of savings and credit groups which also provided women with life skills and business training to set up small businesses.

Within a crisis setting, combining a savings group structure including income generation support with humanitarian assistance such as food and non-food items (NFIs) helped women not only to meet basic needs in a more sustainable way, but also improved their independent access to and control over money.

During emergencies, providing women with humanitarian cash to cover basic needs allowed women in savings groups to continue saving and to invest in income generating activities (IGA), rather than using up capital on food.

If crises continue to hit, the positive impact of savings groups set up in emergencies can become strained. In this case, further cash interventions can preserve small businesses.

Membership of savings groups and receipt of IGAs and life skills training increased women’s income and confidence. Membership of a savings group provides psychosocial benefits to women who are suffering anxiety, depression or trauma by providing a social network that meets and talks regularly. Read More...

Tipping Point Bangladesh Final Evaluation

Phase 1 of CARE’s Tipping Point project addressed child marriage through a dynamic process of innovation, insight, and influence in 90 communities of Sunamganj, Bangladesh, in partnership with Action for Social Development (ASD) and Jaintia Shinnomul Songstha (JASHIS). In this first phase, the project promoted girls’ rights and choices around marriage through focused engagement with collectives of girls, boys, and parents, who received skills trainings and conducted advocacy events to promote gender-equitable social norms. The project also engaged allies and potential champions for girls’ rights, including government and civil society, to help drive social change and direct more resources towards girls’ empowerment in project communities.
At the conclusion of Phase 1, an external evaluation team visited a sample of project sites to conduct data collection with girls, boys, parents, and community members. Based on the evaluators’ findings, Tipping Point’s iterative and adaptive strategies have proven to be effective in supporting social norms that promote gender equity. Read More...

Care social norms measurement paper

This 24 page paper looks at how to measure social norms as a key part of measuring social change Read More...

Renew 2016 learning paper

This 34 page paper highlights findings from The Redefining Norms to Empower Women (ReNEW) project in... Read More...

Gewep impact study 2016

This 43 page document reports the long term impacts of CARE's Women's Economic Empowerment programmi... Read More...

Evaluation final du projet initiative femmes et terroirs et regeneration naturelle assitee

This 44 page report highlights findings from CARE Niger's Women, Land Rights, and Natural Land Reger... Read More...

Filter Evaluations

Clear all