Social Norms

Comparative Gender Analysis: Women’s Economic and Political Empowerment

The EVC programme, implemented by CARE Afghanistan in the provinces Kabul, Parwan, Balkh and Khost, focuses on empowering women and girls through capacity building and advocacy to promote meaningful participation in decisionmaking and problem-solving processes at household, village, district, provincial and national levels. The total number of beneficiaries covered under the EVC program are 1,753, of which 1,312 are women and 441 are men.

The goal of the gender analysis consultancy was to provide baseline data on gender dynamics, and technical advice and recommendations on women’s economic and political empowerment for the CARE & HiH Afghanistan partnership programmes in the target regions. Read More...

Tipping Point 2 Baseline Nepal

This report presents findings from the baseline survey of the CARE Tipping Point Program (TPP) impact evaluation in Nepal (May to July 2019), which is being undertaken in Kapilvastu and Rupandehi districts. CARE’s full Tipping Point Program—implemented in Nepal and Bangladesh—focuses on addressing the root causes of child, early, and forced marriage (CEFM) and on promoting the rights of adolescent girls through community-level programming and evidence generation. The approach of the CARE Tipping Point Program relies on challenging social expectations and repressive gender norms and promoting girl-centric and girl-led activism to enable adolescent girls to identify and to move into social spaces where they can challenge age-based and gender-based inequalities. The operational approach of the CARE Tipping Point Program entails the synchronized engagement of different participant groups—adolescent girls, adolescent boys, parents and community members, and community leaders—around four programmatic pillars: adolescent sexual and reproductive health and rights, social-norms, girl-led movement-building, and alternative livelihoods. The Program supports the creation of public spaces for all community members to engage in the dialogue.
The Care Tipping Point Program impact evaluation in Nepal is being undertaken through a multi-institutional collaboration between implementing partners of the Gender Justice team at CARE USA and CARE Nepal with researchers in the Hubert Department of Global Health, Rollins School of Public Health at Emory University and Interdisciplinary Data Analysts (IDA) in Kathmandu, Nepal.
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Tipping Point Phase 2 Baseline Bangladesh

Although the body of evidence on how to prevent child marriage is growing, its rate did not decline at a desirable pace. Previous interventions targeted many of the root causes of child marriage. However, despite wide recognition of the need to change pro-child marriage social norms, attempt to study the impact of social norms change in addressing child marriage was rarely investigated or not investigated well. Lack of understanding of social norms and how to change them effectively impedes development of effective and sustainable child marriage prevention programs. Moreover, for most of the interventions, there were no rigorous evaluations. Furthermore, the interventions that had strong evaluation designs did not necessarily focus on social norms change. It is against this background that the current research employs a cluster randomized controlled trial (CRCT) to evaluate Tipping Point (TP), an integrated social norms intervention designed by CARE to address child marriage in Bangladesh. This report presents findings from the baseline survey. The report focuses on assessing the rates of child marriage in TP study areas and decision making ability of the adolescent girls. Read More...

Social Norms Analysis Plot Final Report: SAFE Justice Project

The SAFE Justice project was funded by the Department for International Development (DFID) and implemented in five districts in Nepal (Gorkha, Dhading, Sindhupalchowk, Accham and Bajura) between October 2016 and September 2019, as part of the DFID-funded Integrated Programme for Strengthening Security and Justice in Nepal.

SAFE Justice Project aims to promote more active justice seeking behavior among marginalized populations in general and women and girls in particular breaking culture of silence; responsiveness of justice service providers with effective and gender sensitive services.

In comparison to baseline the midline survey revealed only small nuances/cracks on seeking justice for IPV. However, the end-line study conducted in this quarter has revealed remarkable changes around the empirical and normative expectations on seeking justice for IPV. This has also shown family and friend’s sanctions as well as positive and negative exceptions to change the norms. In this report, comparison between baseline and end-line assessments are presented. Read More...

Situación del Trabajo Doméstico en Honduras: Estudio de Percepción sobre el Trabajo Doméstico en Honduras

El presente estudio se enfocó en la recolección de posturas, conocimientos y comportamientos de miembros de la sociedad hondureña acerca del trabajo doméstico remunerado. Esto con el objetivo de conocer cuáles son los patrones culturales de pensamiento que deben abordarse en procesos de sensibilización que tengan como fin mejorar las condiciones de vida de las personas que se dedican al trabajo doméstico remunerado.

En el presente documento se rescatan los resultados encontrados como producto de la aplicación de 660 cuestionarios en las ciudades de Tegucigalpa, San Pedro Sula, La Ceiba, Santa Rosa de Copán, Juticalpa y Choluteca el primer semestre del año 2018. Read More...

Measuring Social Norms and Girls’ Empowerment Report of the SenseMaker study of the

This report presents the findings from a SenseMaker story collection process conducted as part of a qualitative evaluation of CARE International’s Tipping Point project in Sunamganj, Bangladesh. Tipping Point aims to reduce the incidence of child marriage through shifting social norms at the community level, addressing the root causes of the practice and seeking to holistically effect change at the level of individuals, communities, and the broader enabling environment. The SenseMaker study was conducted by the Overseas Development Institute and researchers from Jahangirnagar University, in close cooperation with Tipping Point’s two local implementing
partners, JASHIS and ASD in Sunamganj district. The evaluation team collected 875 stories in total: 325 from girls; 214 from boys; and 336 from mothers and fathers of adolescents.

The primary analytical approach for assessing the nature of change within Tipping Point communities was comparing the data from Boundary Partners (girls and boys who participate in Tipping Point ‘Fun Centre’ groups, and parents of adolescents who participate in Fun Centre groups) with data from non-Boundary Partners from the same village. Read More...

Women’s economic empowerment in emergency contexts: Niger case study

While discussion of the ‘Humanitarian, Development and Peace Nexus’ continues within the sector, there remains debate as to whether women’s economic empowerment is a luxury, or even feasible in humanitarian contexts where the priority is to keep people alive. Increasingly, however, humanitarians are seeing interventions aimed at women’s economic empowerment in emergency contexts as a key tool to increase protection and support people in crises to live in dignity. CARE set out to analyse whether financial inclusion strategies like community-led savings groups may in fact represent a way to not only respond to crises, but also to build resilience against them, even in highly fluid contexts.

In June 2018, CARE teams conducted fieldwork in two areas where it is implementing ongoing humanitarian interventions. CARE organised focus groups and interviews with communities and individuals in Diffa and Konni where it has delivered humanitarian assistance. The interventions combined blanket cash distributions, and the establishment of savings and credit groups which also provided women with life skills and business training to set up small businesses.

Within a crisis setting, combining a savings group structure including income generation support with humanitarian assistance such as food and non-food items (NFIs) helped women not only to meet basic needs in a more sustainable way, but also improved their independent access to and control over money.

During emergencies, providing women with humanitarian cash to cover basic needs allowed women in savings groups to continue saving and to invest in income generating activities (IGA), rather than using up capital on food.

If crises continue to hit, the positive impact of savings groups set up in emergencies can become strained. In this case, further cash interventions can preserve small businesses.

Membership of savings groups and receipt of IGAs and life skills training increased women’s income and confidence. Membership of a savings group provides psychosocial benefits to women who are suffering anxiety, depression or trauma by providing a social network that meets and talks regularly. Read More...

Tipping Point Bangladesh Final Evaluation

Phase 1 of CARE’s Tipping Point project addressed child marriage through a dynamic process of innovation, insight, and influence in 90 communities of Sunamganj, Bangladesh, in partnership with Action for Social Development (ASD) and Jaintia Shinnomul Songstha (JASHIS). In this first phase, the project promoted girls’ rights and choices around marriage through focused engagement with collectives of girls, boys, and parents, who received skills trainings and conducted advocacy events to promote gender-equitable social norms. The project also engaged allies and potential champions for girls’ rights, including government and civil society, to help drive social change and direct more resources towards girls’ empowerment in project communities.
At the conclusion of Phase 1, an external evaluation team visited a sample of project sites to conduct data collection with girls, boys, parents, and community members. Based on the evaluators’ findings, Tipping Point’s iterative and adaptive strategies have proven to be effective in supporting social norms that promote gender equity. Read More...

Care social norms measurement paper

This 24 page paper looks at how to measure social norms as a key part of measuring social change Read More...

Renew 2016 learning paper

This 34 page paper highlights findings from The Redefining Norms to Empower Women (ReNEW) project in... Read More...

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