Taking Enterprise Development for Women Empowerment to Scale
Publication Date: 15/02/2019
To enhance the opportunity for engagement of women in the workforce, CARE Jordan, in collaboration with H&M and CARE Netherland, is implementing the program, Taking Enterprise Development for Women Empowerment to Scale. The project falls under the strategic Sustainable Development Program of CARE Jordan, which aims to provide support and address the needs of individuals and host communities in Jordan, focusing specifically on gender barriers, combatting gender-based violence, economic empowerment, and inclusive participation.
Phase I of the program (Khatwa Skills Project) set the foundation for the program by providing support for women by establishing more formal networks for them to be able to rely on their entrepreneurial journey, such as SLA groups (Savings and Loan Groups). Additionally, the Khatwa Skills Project also provided targeted vocational training to help facilitate business idea generation and central bazaars, where women could sell their goods.
This is Phase II of a 3 year (1 April 2017-31March2020) program that will follow up on the Khatwa Skills Project by providing additional vocational and financial training to women, supporting the existing SLA Groups so that women netrepreneurs have greater access to funding for their enterprises. Phase II will also provide support for women-led MSMEs and establish women’s economic group activities that will focus on developing the skills of women and female youth. Phase II of the program aims to directly target 380 vulnerable Jordanian women living in Jordan with the
primary objective being to seek to empower women and youth through the development of successful business models, including micro and small enterprises, recycling enterprises, and group businesses, often to be developed within the context of VSLAs. These models will be scaled up through targeted initiatives in awareness raising and further developing the involvement and initiatives of role models. Additionally, approximately 5,800 women, men, boys, and girls will be indirectly targeted through the program.