The UK Government funded Work and Opportunities for Women (WOW) Programme is a five-year initiative to enhance the economic empowerment of 300,000 women working in global value chains by 2022. WOW is delivered by a consortium comprised of BSR, CARE International, the University of Manchester, and Social Development Direct, and led by PwC.

WOW’s approach to reaching women workers is through partnerships with multinational companies and business initiatives to improve women’s participation in their supply chains. One such partnership is with a fashion retailer who expressed an interest in learning more about the unpaid care that female garment workers in their supply chains carry out—recognising it as a major barrier to women’s economic participation.

The WOW alliance entered into a collaborative partnership with the company to undertake original primary research into the unpaid work and care burden facing female garment workers in Bangladesh.
The research has been collated into an external report – The Double Day – launched in July 2020 by the WOW Alliance.